Smart Electric USB Rechargeable Automatic Rotating Makeup Brush

Portable beauty beauty tools, with the development of e-commerce trends ~ electric makeup brush USB charging makeup brush loose powder BB makeup tools factory direct sales

I remember that just after the Spring Festival of the Year of the Snake, I launched the New Year TVC "Not Beautiful" and launched the annual promotion "Peach Blossom Festival" 

on the Beauty E-Commerce Network.

At the same time, it triggered its competitors Jumeiyou products to attack. In order to cope with the "Peach Blossom Festival" launched by Le Bee Network on February 27, Jumei 

Youpin will even

The anniversary event held on April 21 of the previous year was held ahead of March 1st, which triggered the first battle of the Year of the Snake in the field of beauty and 

electronics.

 

Targeted "female purse"

On February 27th, Le Bee Network held a large-scale annual promotion “Peach Blossom Festival”, launching 3 fold caps, 1 yuan spike, pollen (points) for cash

Other concessions; Jumei excellent products revealed that the price war will be launched on March 1st, the two sides are arrogant and full of gunpowder.

Does the two crashes coincide? In fact, the mutual tactics of the previous "Poly Beauty" and "Le Bee Body" have already begun to take shape. First, Jumei

In the official Weibo, Youpin’s economic model of “Gathering Body” is a sneak peek.

"Respond. Then, some netizens found that searching for the original "not beautiful and not live" slogan keywords in Baidu will appear at the same time.

The slogan of the excellent product is “not beautiful?”, the difference between the two is only one punctuation.

After years of fighting and development, China‘s e-commerce has gradually subdivided into the female consumer market, emerging into Le Bee Network, Jumei Premium, etc.

A group of beauty e-commerce companies, around the "female money bag" each singularly recruited, rushing to the ascendant female online shopping market.

Vertical e-commerce is more vertical to be beautiful

Although Le Bee Net and Jumei Youpin are the leaders in the B2C field of beauty makeup (electric makeup brush), their business model, brand route and operation

The camp concept is far apart. Jumei Youpin started its group buying mode and has been focusing on the cosmetics field. It has expanded its category to the past two years.

Skin, make-up, electric makeup brush, body care, gift box set, beauty tools (electric makeup brush), men‘s care, food care, etc.

The domain plans to enter the luxury retail and even open offline flagship stores. Le Bee Network relies on the “Da Ren Economic Model” formed by star resources.

It is based on the vertical e-commerce route driven by the Daren economy + socialized e-commerce + branding, and the category expansion is a cautious and relevant multi-pronged 

route.

Only a few peripheral products have been expanded. According to Wang Licheng, CEO of Le Bee Network, their products are basically divided into three categories: skin care 

products, health foods,

Clothing accessories, skin care products are currently the most mature category of Le Bee Network, health foods are more focused on beauty care, the proportion of the 

transaction

30% of the amount, clothing accessories is the category that Le Bee Network will vigorously expand in the future.

The general idea of ​​vertical e-commerce is to transform into an integrated platform, but cross-platform management means competing with Jingdong Mall and Tmall.

Winning. In the face of a very cold capital market, small vertical e-commerce will not die, but it must be more vertical to live, to be beautiful, and first

The strategy is to learn to do subtraction, to do deep penetration in the vertical and vertical areas, rather than rush to expand to other categories.

      In 2014, Inami focused on developing market demand for beauty and beauty products (electric makeup brushes) and continuously developed new and efficient products.

Beauty makeup tools. A new development for the beauty industry.

Inami has settled in Alibaba to provide a procurement platform for our customers.

 

Https://enimei.1688.com/ Finally, I attached the company‘s website~ I didn‘t do well, I hope that my seniors will give more advice~